It was estimated that in 2019, direct spending of exhibitions in North America amounted to 61 billion U.S. dollars, and there were 1.62 million exhibitors in the region that year, which means that the amount spent per exhibitor in North America in 2019 came to 37.7 thousand U.S. dollars. Europe followed in the ranking, with 44.8 billion dollars in direct spending and 1.34 million exhibitors, which in turn gave a result of close to 33.4 thousand U.S. dollars spent per exhibitor.
Direct spending per exhibitor of exhibitions worldwide in 2019, by region
(in U.S. dollars)
The source supplied the following definitions:
"For the purposes of this study, an exhibition, show, or fair is an event in which products, services, or information are displayed and disseminated. Exhibitions differ from “conference”, “conventions” or “seminars”, or other business and consumer events. Exhibitions exclude flea markets and street markets."
"Exhibitions direct spending represents spending directly incurred in
the planning and production of exhibitions, travel to exhibitions, and
accompanying exhibitions-related activities. As a basic description this
includes spending by participants to attend the exhibition (e.g. travel
and registration), organiser-paid travel, spending by exhibitors (e.g.
sponsorships, exhibit production, off-site events), spending by
exhibition organisers and hosts, and certain other exhibitions-related
spending. "et markets.
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UFI. (August 1, 2022). Direct spending per exhibitor of exhibitions worldwide in 2019, by region (in U.S. dollars) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1150514/direct-spending-per-exhibitor-exhibitions-worldwide-by-region/
UFI. "Direct spending per exhibitor of exhibitions worldwide in 2019, by region (in U.S. dollars)." Chart. August 1, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1150514/direct-spending-per-exhibitor-exhibitions-worldwide-by-region/
UFI. (2022). Direct spending per exhibitor of exhibitions worldwide in 2019, by region (in U.S. dollars). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1150514/direct-spending-per-exhibitor-exhibitions-worldwide-by-region/
UFI. "Direct Spending per Exhibitor of Exhibitions Worldwide in 2019, by Region (in U.S. Dollars)." Statista, Statista Inc., 1 Aug 2022, https://www.statista.com/statistics/1150514/direct-spending-per-exhibitor-exhibitions-worldwide-by-region/
UFI, Direct spending per exhibitor of exhibitions worldwide in 2019, by region (in U.S. dollars) Statista, https://www.statista.com/statistics/1150514/direct-spending-per-exhibitor-exhibitions-worldwide-by-region/ (last visited November 21, 2024)
Direct spending per exhibitor of exhibitions worldwide in 2019, by region (in U.S. dollars) [Graph], UFI, August 1, 2022. [Online]. Available: https://www.statista.com/statistics/1150514/direct-spending-per-exhibitor-exhibitions-worldwide-by-region/