Impact of privacy regulations on marketers' data strategy in the U.S. 2020
In early 2020 a study was conducted among marketers in the United States to gauge their perception of the impact of privacy regulations on their companies' data strategies. According to 39 percent of responding marketers, the introduction of new privacy laws resulted in their company reducing the amount of customer tracking they performed. What is more, 32 percent said they changed or reduced audience targeting as a consequence of new regulations.
