In a survey conducted in 2019, 58 percent of the respondents in Malaysia stated that they discovered new products via social media rather than other online or offline means. Comparatively, 48 percent of respondents in Vietnam stated during the same survey that they discovered new products on social media as opposed to other online or offline means.
Share of respondents who discover new products via social media in Southeast Asia in 2019, by country or region
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Bain & Company. (January 11, 2020). Share of respondents who discover new products via social media in Southeast Asia in 2019, by country or region [Graph]. In Statista. Retrieved November 05, 2024, from https://www.statista.com/statistics/1148096/sea-respondents-who-discover-products-on-social-media-by-country-or-region/
Bain & Company. "Share of respondents who discover new products via social media in Southeast Asia in 2019, by country or region." Chart. January 11, 2020. Statista. Accessed November 05, 2024. https://www.statista.com/statistics/1148096/sea-respondents-who-discover-products-on-social-media-by-country-or-region/
Bain & Company. (2020). Share of respondents who discover new products via social media in Southeast Asia in 2019, by country or region. Statista. Statista Inc.. Accessed: November 05, 2024. https://www.statista.com/statistics/1148096/sea-respondents-who-discover-products-on-social-media-by-country-or-region/
Bain & Company. "Share of Respondents Who Discover New Products via Social Media in Southeast Asia in 2019, by Country or Region." Statista, Statista Inc., 11 Jan 2020, https://www.statista.com/statistics/1148096/sea-respondents-who-discover-products-on-social-media-by-country-or-region/
Bain & Company, Share of respondents who discover new products via social media in Southeast Asia in 2019, by country or region Statista, https://www.statista.com/statistics/1148096/sea-respondents-who-discover-products-on-social-media-by-country-or-region/ (last visited November 05, 2024)
Share of respondents who discover new products via social media in Southeast Asia in 2019, by country or region [Graph], Bain & Company, January 11, 2020. [Online]. Available: https://www.statista.com/statistics/1148096/sea-respondents-who-discover-products-on-social-media-by-country-or-region/
