In a survey conducted in 2019, 58 percent of the respondents in Malaysia stated that they discovered new products via social media rather than other online or offline means. Comparatively, 48 percent of respondents in Vietnam stated during the same survey that they discovered new products on social media as opposed to other online or offline means.
Share of respondents who discover new products via social media in Southeast Asia in 2019, by country or region
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Bain & Company. (January 11, 2020). Share of respondents who discover new products via social media in Southeast Asia in 2019, by country or region [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1148096/sea-respondents-who-discover-products-on-social-media-by-country-or-region/
Bain & Company. "Share of respondents who discover new products via social media in Southeast Asia in 2019, by country or region." Chart. January 11, 2020. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1148096/sea-respondents-who-discover-products-on-social-media-by-country-or-region/
Bain & Company. (2020). Share of respondents who discover new products via social media in Southeast Asia in 2019, by country or region. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1148096/sea-respondents-who-discover-products-on-social-media-by-country-or-region/
Bain & Company. "Share of Respondents Who Discover New Products via Social Media in Southeast Asia in 2019, by Country or Region." Statista, Statista Inc., 11 Jan 2020, https://www.statista.com/statistics/1148096/sea-respondents-who-discover-products-on-social-media-by-country-or-region/
Bain & Company, Share of respondents who discover new products via social media in Southeast Asia in 2019, by country or region Statista, https://www.statista.com/statistics/1148096/sea-respondents-who-discover-products-on-social-media-by-country-or-region/ (last visited December 21, 2024)
Share of respondents who discover new products via social media in Southeast Asia in 2019, by country or region [Graph], Bain & Company, January 11, 2020. [Online]. Available: https://www.statista.com/statistics/1148096/sea-respondents-who-discover-products-on-social-media-by-country-or-region/
