CTV audience in Europe 2020, by streaming frequency

Published by
Julia Stoll,
Sep 6, 2021
According to a survey conducted between March and April 2020, 50 percent of the connected TV (CTV) audience in Europe were daily streamers. CTV also counted among its audience 37 percent of respondents who streamed several times a week. A share of seven percent of CTV viewers streamed less than weekly but at least monthly.

Connected TV audience in Europe in 2020, by streaming frequency

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Source

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Release date

July 2020

Region

Europe

Survey time period

March to April 2020

Number of respondents

7,500 respondents

Age group

18 years and older

Special properties

respondents who self-identify as CTV viewers

Method of interview

Online panel

Supplementary notes

* The source notes that connected TV (CTV) is a television set connected to the internet through the built-in capabilities of a smart TV, or through a streaming device or gaming console, that enables the viewing of video content streamed on a large screen.

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