CTV audience in Europe 2020, by number of children in the household

Published by
Julia Stoll,
Sep 6, 2021
According to a survey conducted between March and April 2020, over half of the connected TV (CTV) audience in Europe were individuals without children. A quarter of CTV households in Europe had one child in their household, and almost a fifth had two children.

Connected TV audience in Europe in 2020, by number of children in the household

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Source

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Release date

July 2020

Region

Europe

Survey time period

March to April 2020

Number of respondents

7,500 respondents

Age group

18 years and older

Special properties

respondents who self-identify as CTV viewers

Method of interview

Online panel

Supplementary notes

The source notes that Connected (CTV) is a television set connected to the internet through the built-in capabilities of a smart TV, or through a streaming device or gaming console, that enables the viewing of video content streamed on a large screen.

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