The programmatic share of display advertising spend in the United Kingdom (UK) is forecast to reach 88.9 percent in 2020. In 2017, 74 percent of display ad spend was programmatic. In 2021, it is estimated that programmatic will make up 87.6 percent of display advertising.
Programmatic share of display advertising spend in the United Kingdom from 2017 to 2021
Characteristic
Share of spend
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Zenith. (November 20, 2019). Programmatic share of display advertising spend in the United Kingdom from 2017 to 2021 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1147838/programmatic-share-of-ad-spend-uk/
Zenith. "Programmatic share of display advertising spend in the United Kingdom from 2017 to 2021." Chart. November 20, 2019. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1147838/programmatic-share-of-ad-spend-uk/
Zenith. (2019). Programmatic share of display advertising spend in the United Kingdom from 2017 to 2021. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1147838/programmatic-share-of-ad-spend-uk/
Zenith. "Programmatic Share of Display Advertising Spend in The United Kingdom from 2017 to 2021." Statista, Statista Inc., 20 Nov 2019, https://www.statista.com/statistics/1147838/programmatic-share-of-ad-spend-uk/
Zenith, Programmatic share of display advertising spend in the United Kingdom from 2017 to 2021 Statista, https://www.statista.com/statistics/1147838/programmatic-share-of-ad-spend-uk/ (last visited August 24, 2024)
Programmatic share of display advertising spend in the United Kingdom from 2017 to 2021 [Graph], Zenith, November 20, 2019. [Online]. Available: https://www.statista.com/statistics/1147838/programmatic-share-of-ad-spend-uk/