The average CPC (cost per click) from programmatic advertising in the United Kingdom decreased from 4.91 U.S. dollars in 2017 to 4.64 U.S. dollars in 2018. The drop was mainly seen in display advertising while video advertising saw a 0.04 cent increase in price.
Average programmatic CPC in the United Kingdom (UK) from 2017 to 2018, by media channel
(in U.S. dollars)
Characteristic
2017
2018
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Zenith. (November 20, 2019). Average programmatic CPC in the United Kingdom (UK) from 2017 to 2018, by media channel (in U.S. dollars) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1147836/uk-programmatic-advertising-cpc/
Zenith. "Average programmatic CPC in the United Kingdom (UK) from 2017 to 2018, by media channel (in U.S. dollars)." Chart. November 20, 2019. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1147836/uk-programmatic-advertising-cpc/
Zenith. (2019). Average programmatic CPC in the United Kingdom (UK) from 2017 to 2018, by media channel (in U.S. dollars). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1147836/uk-programmatic-advertising-cpc/
Zenith. "Average Programmatic Cpc in The United Kingdom (Uk) from 2017 to 2018, by Media Channel (in U.S. Dollars)." Statista, Statista Inc., 20 Nov 2019, https://www.statista.com/statistics/1147836/uk-programmatic-advertising-cpc/
Zenith, Average programmatic CPC in the United Kingdom (UK) from 2017 to 2018, by media channel (in U.S. dollars) Statista, https://www.statista.com/statistics/1147836/uk-programmatic-advertising-cpc/ (last visited August 24, 2024)
Average programmatic CPC in the United Kingdom (UK) from 2017 to 2018, by media channel (in U.S. dollars) [Graph], Zenith, November 20, 2019. [Online]. Available: https://www.statista.com/statistics/1147836/uk-programmatic-advertising-cpc/