The average CPC (cost per click) from programmatic advertising in the United Kingdom decreased from 4.91 U.S. dollars in 2017 to 4.64 U.S. dollars in 2018. The drop was mainly seen in display advertising while video advertising saw a 0.04 cent increase in price.
Average programmatic CPC in the United Kingdom (UK) from 2017 to 2018, by media channel
(in U.S. dollars)
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Zenith. (November 20, 2019). Average programmatic CPC in the United Kingdom (UK) from 2017 to 2018, by media channel (in U.S. dollars) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1147836/uk-programmatic-advertising-cpc/
Zenith. "Average programmatic CPC in the United Kingdom (UK) from 2017 to 2018, by media channel (in U.S. dollars)." Chart. November 20, 2019. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1147836/uk-programmatic-advertising-cpc/
Zenith. (2019). Average programmatic CPC in the United Kingdom (UK) from 2017 to 2018, by media channel (in U.S. dollars). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1147836/uk-programmatic-advertising-cpc/
Zenith. "Average Programmatic Cpc in The United Kingdom (Uk) from 2017 to 2018, by Media Channel (in U.S. Dollars)." Statista, Statista Inc., 20 Nov 2019, https://www.statista.com/statistics/1147836/uk-programmatic-advertising-cpc/
Zenith, Average programmatic CPC in the United Kingdom (UK) from 2017 to 2018, by media channel (in U.S. dollars) Statista, https://www.statista.com/statistics/1147836/uk-programmatic-advertising-cpc/ (last visited December 22, 2024)
Average programmatic CPC in the United Kingdom (UK) from 2017 to 2018, by media channel (in U.S. dollars) [Graph], Zenith, November 20, 2019. [Online]. Available: https://www.statista.com/statistics/1147836/uk-programmatic-advertising-cpc/
