The average CPM (cost per thousand impressions) from programmatic advertising in the United Kingdom increased from 2017 to 2018. Display was the media channel that saw the most growth with a CPM of 13.71 U.S. dollars in 2018, up from 8.35 U.S. dollars in 2017.
Average programmatic CPM in the United Kingdom (UK) from 2017 to 2018, by media channel
(in U.S. dollars)
Characteristic
2017
2018
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Zenith. (November 20, 2019). Average programmatic CPM in the United Kingdom (UK) from 2017 to 2018, by media channel (in U.S. dollars) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1147832/programmatic-advertising-cpm-uk/
Zenith. "Average programmatic CPM in the United Kingdom (UK) from 2017 to 2018, by media channel (in U.S. dollars)." Chart. November 20, 2019. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1147832/programmatic-advertising-cpm-uk/
Zenith. (2019). Average programmatic CPM in the United Kingdom (UK) from 2017 to 2018, by media channel (in U.S. dollars). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1147832/programmatic-advertising-cpm-uk/
Zenith. "Average Programmatic Cpm in The United Kingdom (Uk) from 2017 to 2018, by Media Channel (in U.S. Dollars)." Statista, Statista Inc., 20 Nov 2019, https://www.statista.com/statistics/1147832/programmatic-advertising-cpm-uk/
Zenith, Average programmatic CPM in the United Kingdom (UK) from 2017 to 2018, by media channel (in U.S. dollars) Statista, https://www.statista.com/statistics/1147832/programmatic-advertising-cpm-uk/ (last visited August 24, 2024)
Average programmatic CPM in the United Kingdom (UK) from 2017 to 2018, by media channel (in U.S. dollars) [Graph], Zenith, November 20, 2019. [Online]. Available: https://www.statista.com/statistics/1147832/programmatic-advertising-cpm-uk/