Programmatic ad spend in the UK 2017-2021, by type of deal

Published by Statista Research Department, Apr 27, 2023
Spend on programmatic advertising in the United Kingdom (UK) through open (real time biding) deals are expected to decline in the years leading up to 2021. Instead, more and more is predicted to be spent annually on advertising through direct deals.

Programmatic advertising spending in the United Kingdom (UK) from 2017 to 2021, by type of deal

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Release date

November 2019

Region

United Kingdom

Survey time period

November 2019

Supplementary notes

* Forecast

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Programmatic advertising in EuropeProgrammatic advertising in the UKProgrammatic advertising worldwideDigital advertising in EuropeProgrammatic advertising in the United States
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