Spend on programmatic advertising in the United Kingdom (UK) through open (real time biding) deals are expected to decline in the years leading up to 2021. Instead, more and more is predicted to be spent annually on advertising through direct deals.
Programmatic advertising spending in the United Kingdom (UK) from 2017 to 2021, by type of deal
Characteristic
2017
2018
2019*
2020*
2021*
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Zenith. (November 20, 2019). Programmatic advertising spending in the United Kingdom (UK) from 2017 to 2021, by type of deal [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1147831/programmatic-advertising-spend-uk-by-deal/
Zenith. "Programmatic advertising spending in the United Kingdom (UK) from 2017 to 2021, by type of deal." Chart. November 20, 2019. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1147831/programmatic-advertising-spend-uk-by-deal/
Zenith. (2019). Programmatic advertising spending in the United Kingdom (UK) from 2017 to 2021, by type of deal. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1147831/programmatic-advertising-spend-uk-by-deal/
Zenith. "Programmatic Advertising Spending in The United Kingdom (Uk) from 2017 to 2021, by Type of Deal." Statista, Statista Inc., 20 Nov 2019, https://www.statista.com/statistics/1147831/programmatic-advertising-spend-uk-by-deal/
Zenith, Programmatic advertising spending in the United Kingdom (UK) from 2017 to 2021, by type of deal Statista, https://www.statista.com/statistics/1147831/programmatic-advertising-spend-uk-by-deal/ (last visited August 24, 2024)
Programmatic advertising spending in the United Kingdom (UK) from 2017 to 2021, by type of deal [Graph], Zenith, November 20, 2019. [Online]. Available: https://www.statista.com/statistics/1147831/programmatic-advertising-spend-uk-by-deal/