CTV audience in Europe 2020, by number of people in the household

Published by
Julia Stoll,
Sep 6, 2021
According to a survey conducted between March and April 2020, a quarter of the connected TV (CTV) audience in Europe were individuals who lived in a three person household. Almost a third of CTV viewers lived in a household of two. The same survey also revealed that 22 percent of the European CTV audience were aged 18 to 29 years.

Connected TV audience in Europe in 2020, by number of people in the household

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Release date

July 2020

Region

Europe

Survey time period

March to April 2020

Number of respondents

7,500 respondents

Age group

18 years and older

Special properties

respondents who self-identify as CTV viewers

Method of interview

Online panel

Supplementary notes

The source notes that Connected TV (CTV) is a television set connected to the internet through the built-in capabilities of a smart TV, or through a streaming device or gaming console, that enables the viewing of video content streamed on a large screen.

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