Half of the increase in the sales volume of hard seltzer in the United States in 2019 was driven by brand switching. New seltzer buyers were the second source of volume, contributing 27 percent to total sales.
Contributors to the increase in the volume of hard seltzer sales in the United States in 2019
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IRI. (July 6, 2020). Contributors to the increase in the volume of hard seltzer sales in the United States in 2019 [Graph]. In Statista. Retrieved November 20, 2024, from https://www.statista.com/statistics/1147710/sources-of-increased-hard-seltzer-sales-us/
IRI. "Contributors to the increase in the volume of hard seltzer sales in the United States in 2019." Chart. July 6, 2020. Statista. Accessed November 20, 2024. https://www.statista.com/statistics/1147710/sources-of-increased-hard-seltzer-sales-us/
IRI. (2020). Contributors to the increase in the volume of hard seltzer sales in the United States in 2019. Statista. Statista Inc.. Accessed: November 20, 2024. https://www.statista.com/statistics/1147710/sources-of-increased-hard-seltzer-sales-us/
IRI. "Contributors to The Increase in The Volume of Hard Seltzer Sales in The United States in 2019." Statista, Statista Inc., 6 Jul 2020, https://www.statista.com/statistics/1147710/sources-of-increased-hard-seltzer-sales-us/
IRI, Contributors to the increase in the volume of hard seltzer sales in the United States in 2019 Statista, https://www.statista.com/statistics/1147710/sources-of-increased-hard-seltzer-sales-us/ (last visited November 20, 2024)
Contributors to the increase in the volume of hard seltzer sales in the United States in 2019 [Graph], IRI, July 6, 2020. [Online]. Available: https://www.statista.com/statistics/1147710/sources-of-increased-hard-seltzer-sales-us/
