In 2021, almost 30 percent of TikTok influencers' audiences in the United Kingdom were women aged between 18 and 24 years. The second largest TikTok demographic was women aged 13 to 17. In comparison, male users on the platform represented 33.5 of TikTok's user base, with around 11 percent of men engaging with the popular social video app aged between 25 and 34 years.
Distribution of TikTok audiences in the United Kingdom (UK) in 2021, by age and gender
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HypeAuditor. (July 9, 2022). Distribution of TikTok audiences in the United Kingdom (UK) in 2021, by age and gender [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1147635/distribution-of-tiktok-influencer-audience-by-age-and-gender-uk/
HypeAuditor. "Distribution of TikTok audiences in the United Kingdom (UK) in 2021, by age and gender." Chart. July 9, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1147635/distribution-of-tiktok-influencer-audience-by-age-and-gender-uk/
HypeAuditor. (2022). Distribution of TikTok audiences in the United Kingdom (UK) in 2021, by age and gender. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1147635/distribution-of-tiktok-influencer-audience-by-age-and-gender-uk/
HypeAuditor. "Distribution of Tiktok Audiences in The United Kingdom (Uk) in 2021, by Age and Gender." Statista, Statista Inc., 9 Jul 2022, https://www.statista.com/statistics/1147635/distribution-of-tiktok-influencer-audience-by-age-and-gender-uk/
HypeAuditor, Distribution of TikTok audiences in the United Kingdom (UK) in 2021, by age and gender Statista, https://www.statista.com/statistics/1147635/distribution-of-tiktok-influencer-audience-by-age-and-gender-uk/ (last visited July 22, 2024)
Distribution of TikTok audiences in the United Kingdom (UK) in 2021, by age and gender [Graph], HypeAuditor, July 9, 2022. [Online]. Available: https://www.statista.com/statistics/1147635/distribution-of-tiktok-influencer-audience-by-age-and-gender-uk/