Distribution of Xiaohongshu users in China 2020, by income
In the first half of 2020, approximately 40 percent of the users of Xiaohongshu, which is a cross-border e-commerce platform in China, had an average monthly income of less than 3,000 yuan. During the same period, around four percent of Xiaohongshu users had an average monthly income of more than 20,000 yuan.