Between August 2018 and August 2019, branded searches saw an increase by 136 percent worldwide. In comparison, unbranded searches increased by 75 percent. In total, 81 percent of SMB search traffic was unbranded.
Growth in branded and unbranded online searches worldwide between August 2018 and August 2019
Characteristic
Search growth
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based on Uberall customer network, wider industry metrics may vary ß this is super important to add and one of the reasons why this is only relevance 2
Supplementary notes
Based on analysis of 22 global brands with collectively 48,000 locations.
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Uberall. (April 21, 2020). Growth in branded and unbranded online searches worldwide between August 2018 and August 2019 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1143384/growth-branded-unbranded-online-searches/
Uberall. "Growth in branded and unbranded online searches worldwide between August 2018 and August 2019." Chart. April 21, 2020. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1143384/growth-branded-unbranded-online-searches/
Uberall. (2020). Growth in branded and unbranded online searches worldwide between August 2018 and August 2019. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1143384/growth-branded-unbranded-online-searches/
Uberall. "Growth in Branded and Unbranded Online Searches Worldwide between August 2018 and August 2019." Statista, Statista Inc., 21 Apr 2020, https://www.statista.com/statistics/1143384/growth-branded-unbranded-online-searches/
Uberall, Growth in branded and unbranded online searches worldwide between August 2018 and August 2019 Statista, https://www.statista.com/statistics/1143384/growth-branded-unbranded-online-searches/ (last visited August 24, 2024)
Growth in branded and unbranded online searches worldwide between August 2018 and August 2019 [Graph], Uberall, April 21, 2020. [Online]. Available: https://www.statista.com/statistics/1143384/growth-branded-unbranded-online-searches/