Average review volume comparison in H1 2018-2019, by industry

Published by
Stacy Jo Dixon,
Apr 28, 2022
According to 2018 and 2019 industry data, review volume is a deciding factor in terms of business conversion rates. The only notable exceptions are the food & beverage and the retail industry. On average, businesses in the food and beverage segment had 181 reviews but only require 83 reviews to achieve maximum growth rate. In contrast, service & B2B companies had an average review count of 44 and needed 49 reviews to achieve maximum growth rate.

Average business review volume measured against average review volume to achieving maximum growth in 1st half of 2018 and 2019, by industry

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Release date

October 2019

Region

Worldwide

Survey time period

January 1, 2018 to June 30. 2018 and January 1. 2019 to June 30, 2019

Supplementary notes

Data is based on the analysis of GMB (Google My Business) profiles of 64,000 business locations in 4 countries. Countries included are the United States, UK, Germany, and France.

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