Companies that financially support the Black Lives Matter movement were more likely to be supported by customers than those simply making a statement of support, or that do not address the issue, according to a survey from June 2020 conducted in the United States. Active brand invollvement was looked upon favorably by consumers, with 24 percent of Americans much more likely to support a company that contributed financially to the BLM movement.
Likeliness of supporting companies which take action related to the Black Lives Matter (BLM) movement in the United States as of June 2020
Question: Would you be more or less likely to support a company if they did each of the following? Make a statement in support of Black Lives Matter, financially support Black lives Matter, or not address Black Lives Matter
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Morning Consult. (July 13, 2020). Likeliness of supporting companies which take action related to the Black Lives Matter (BLM) movement in the United States as of June 2020 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1143170/support-for-company-addressing-blm-usa/
Morning Consult. "Likeliness of supporting companies which take action related to the Black Lives Matter (BLM) movement in the United States as of June 2020." Chart. July 13, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1143170/support-for-company-addressing-blm-usa/
Morning Consult. (2020). Likeliness of supporting companies which take action related to the Black Lives Matter (BLM) movement in the United States as of June 2020. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1143170/support-for-company-addressing-blm-usa/
Morning Consult. "Likeliness of Supporting Companies Which Take Action Related to The Black Lives Matter (Blm) Movement in The United States as of June 2020." Statista, Statista Inc., 13 Jul 2020, https://www.statista.com/statistics/1143170/support-for-company-addressing-blm-usa/
Morning Consult, Likeliness of supporting companies which take action related to the Black Lives Matter (BLM) movement in the United States as of June 2020 Statista, https://www.statista.com/statistics/1143170/support-for-company-addressing-blm-usa/ (last visited December 22, 2024)
Likeliness of supporting companies which take action related to the Black Lives Matter (BLM) movement in the United States as of June 2020 [Graph], Morning Consult, July 13, 2020. [Online]. Available: https://www.statista.com/statistics/1143170/support-for-company-addressing-blm-usa/
