Recent analysis of Google My Business (GMB) data in select countries found that there was an increase of customer conversion based on the average review star rating of a business. As of 2019, businesses experiences a pivotal growth moment of customers conversions when reaching a 3.7 rating on a 5 star scale.
Relevant points in global customer conversion within a 5-star Google My Business (GMB) rating scale during H1 2018 and 2019
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Relevant points in global customer conversion within a 5-star Google My Business (GMB) rating scale during H1 2018 and 2019
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January 1, 2018 to June 30, 2018 and January 1, 2019 to June 30, 2019
Supplementary notes
Data is based on the analysis of GMB (Google My Business) profiles of 64,000 business locations in 4 countries. Countries included are the United States, UK, Germany, and France.
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Uberall. (October 24, 2019). Relevant points in global customer conversion within a 5-star Google My Business (GMB) rating scale during H1 2018 and 2019 [Graph]. In Statista. Retrieved May 01, 2025, from https://www.statista.com/statistics/1143027/relevant-points-global-consumer-conversion-benchmarks-five-star-rating/
Uberall. "Relevant points in global customer conversion within a 5-star Google My Business (GMB) rating scale during H1 2018 and 2019." Chart. October 24, 2019. Statista. Accessed May 01, 2025. https://www.statista.com/statistics/1143027/relevant-points-global-consumer-conversion-benchmarks-five-star-rating/
Uberall. (2019). Relevant points in global customer conversion within a 5-star Google My Business (GMB) rating scale during H1 2018 and 2019. Statista. Statista Inc.. Accessed: May 01, 2025. https://www.statista.com/statistics/1143027/relevant-points-global-consumer-conversion-benchmarks-five-star-rating/
Uberall. "Relevant Points in Global Customer Conversion within a 5-star Google My Business (Gmb) Rating Scale during H1 2018 and 2019." Statista, Statista Inc., 24 Oct 2019, https://www.statista.com/statistics/1143027/relevant-points-global-consumer-conversion-benchmarks-five-star-rating/
Uberall, Relevant points in global customer conversion within a 5-star Google My Business (GMB) rating scale during H1 2018 and 2019 Statista, https://www.statista.com/statistics/1143027/relevant-points-global-consumer-conversion-benchmarks-five-star-rating/ (last visited May 01, 2025)
Relevant points in global customer conversion within a 5-star Google My Business (GMB) rating scale during H1 2018 and 2019 [Graph], Uberall, October 24, 2019. [Online]. Available: https://www.statista.com/statistics/1143027/relevant-points-global-consumer-conversion-benchmarks-five-star-rating/
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