In Brazil, there is a correlation between the size of a company and the usage of e-commerce sales channels in the apparel industry. In 2020, over 70 percent of large businesses in this industry used digital platforms to sell their products, while only 46.3 percent of small-sized clothing companies did so. In 2020, 13.5 percent of Brazilian apparel businesses had their own e-commerce website.
Percentage of apparel businesses selling online in Brazil in 2020, by company size
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IEMI Inteligência de Mercado. (April 20, 2021). Percentage of apparel businesses selling online in Brazil in 2020, by company size [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1142806/brazil-ecommerce-penetration-clothing-companies-size/
IEMI Inteligência de Mercado. "Percentage of apparel businesses selling online in Brazil in 2020, by company size." Chart. April 20, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1142806/brazil-ecommerce-penetration-clothing-companies-size/
IEMI Inteligência de Mercado. (2021). Percentage of apparel businesses selling online in Brazil in 2020, by company size. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1142806/brazil-ecommerce-penetration-clothing-companies-size/
IEMI Inteligência de Mercado. "Percentage of Apparel Businesses Selling Online in Brazil in 2020, by Company Size." Statista, Statista Inc., 20 Apr 2021, https://www.statista.com/statistics/1142806/brazil-ecommerce-penetration-clothing-companies-size/
IEMI Inteligência de Mercado, Percentage of apparel businesses selling online in Brazil in 2020, by company size Statista, https://www.statista.com/statistics/1142806/brazil-ecommerce-penetration-clothing-companies-size/ (last visited December 22, 2024)
Percentage of apparel businesses selling online in Brazil in 2020, by company size [Graph], IEMI Inteligência de Mercado, April 20, 2021. [Online]. Available: https://www.statista.com/statistics/1142806/brazil-ecommerce-penetration-clothing-companies-size/
