VOD/SVOD brands cited on social media during the confinement period in France 2020
the most mentions on social media, with 22.6 percent. After the confinement, Amazon Prime and HBO had an increase in mentions.
Among the video on demand (VOD) service brands studied, Netflix monopolized more than 67 percent of conversations in front of Amazon Prime and Disney +, with each about 18 and 12 percent, respectively in France during the confinement period in 2020. VOD (video on demand) was the second sector with