Turnover of games and toys inspecialized retail sale in Norway 2014-2023

The revenue from the retail sale of games and toys in specialized stores in Norway decreased steadily between 2014 and 2019, but increased again from 2020 on, and amounted to about two billion Norwegian kroner in 2023. In contrast, the number of establishments in the manufacture of games and toys fluctuated over the same period. As of 2022, Norway registered 37 of these manufacturers. 

 Production value of games and toys in Norway

In 2008, the production value of toys and (board)games manufacturing establishments was 15 million Norwegian kroner in Norway. Until 2016, it stagnated and increased to 23 million Norwegian kroner. Over the following years, the production value of companies in the manufacture of games and toys in Norway grew to nearly 40 million Norwegian kroner in 2022. 

International trade of toys and games in Norway

In general, the import value of baby carriages, toys, games and sporting goods in Norway is much higher than its export value. In 2022, the import value of toys and games amounted to 8.3 billion Norwegian kroner. The same year, the export value was worth 867 million Norwegian kroner.