During the coronavirus confinement at the beginning of 2020, the social media activity was tracked by the source so analyze the most mentioned sectors on social networks. Between March and May 2020 in France, commerce in general was the most mentioned sector on social media, with 23.6 percent. VOD (video on demand) was the second sector with the most mentions on social media, with 22.6 percent. Not far behind were meals and food (delivery), with a 12 percent share of mentions during the confinement period.
The most mentioned sectors on social media from March to May 2020, during the COVID-19 lockdown in France
* The source adds the following information: "conversations, posts and articles on the web, social networks and social media of about 292 brands in the
context of the Covid crisis of containment and deconfinement were studied. These represented 15 business sectors, collecting and analyzing in 1.1 million messages and 5.9 million social interactions on the web and social media
(YouTube, Instagram, Twitter, blogs, forums, review sites, consumers and websites concerning brands and the crisis)."
** The data has been analyzed between March 16, 2019 until May 11, 2020. The end of the confinement period in France was on May 11, 2020.
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Digimind. (June 30, 2020). The most mentioned sectors on social media from March to May 2020, during the COVID-19 lockdown in France [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1142491/most-mentioned-sector-social-media-during-confinement-coronavirus-france/
Digimind. "The most mentioned sectors on social media from March to May 2020, during the COVID-19 lockdown in France." Chart. June 30, 2020. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1142491/most-mentioned-sector-social-media-during-confinement-coronavirus-france/
Digimind. (2020). The most mentioned sectors on social media from March to May 2020, during the COVID-19 lockdown in France. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1142491/most-mentioned-sector-social-media-during-confinement-coronavirus-france/
Digimind. "The Most Mentioned Sectors on Social Media from March to May 2020, during The Covid-19 Lockdown in France." Statista, Statista Inc., 30 Jun 2020, https://www.statista.com/statistics/1142491/most-mentioned-sector-social-media-during-confinement-coronavirus-france/
Digimind, The most mentioned sectors on social media from March to May 2020, during the COVID-19 lockdown in France Statista, https://www.statista.com/statistics/1142491/most-mentioned-sector-social-media-during-confinement-coronavirus-france/ (last visited December 26, 2024)
The most mentioned sectors on social media from March to May 2020, during the COVID-19 lockdown in France [Graph], Digimind, June 30, 2020. [Online]. Available: https://www.statista.com/statistics/1142491/most-mentioned-sector-social-media-during-confinement-coronavirus-france/
