According to a survey conducted in China in June 2020 about shopping behavior, around 61 percent of respondents said they preferred to buy foreign brand maternity and childcare products. Foreign brands were also favored when purchasing cars and cosmetic products.
Foreign brand preference in China as of June 2020, by product category
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Among a total of 1,346 survey respondents 35 percent were male and 65 percent were female. The respondents came from different tier cities and covered all age groups.
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KuRunData. (July 27, 2020). Foreign brand preference in China as of June 2020, by product category [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/1141050/china-foreign-brand-preference-by-product-category/
KuRunData. "Foreign brand preference in China as of June 2020, by product category." Chart. July 27, 2020. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/1141050/china-foreign-brand-preference-by-product-category/
KuRunData. (2020). Foreign brand preference in China as of June 2020, by product category. Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/1141050/china-foreign-brand-preference-by-product-category/
KuRunData. "Foreign Brand Preference in China as of June 2020, by Product Category." Statista, Statista Inc., 27 Jul 2020, https://www.statista.com/statistics/1141050/china-foreign-brand-preference-by-product-category/
KuRunData, Foreign brand preference in China as of June 2020, by product category Statista, https://www.statista.com/statistics/1141050/china-foreign-brand-preference-by-product-category/ (last visited July 23, 2024)
Foreign brand preference in China as of June 2020, by product category [Graph], KuRunData, July 27, 2020. [Online]. Available: https://www.statista.com/statistics/1141050/china-foreign-brand-preference-by-product-category/