According to a 2023 survey conducted by Rakuten Insight in South Korea, around 80.3 percent of respondents stated that their most used food delivery app was the app Baedal Minjok, also known as Baemin. The app Yogiyo was also popular, with approximately 42.1 percent choosing it as their most used food delivery service.
Baemin and Yogiyo are the leading food delivery apps in terms of users in South Korea, with around 20.7 million and 9.1 million customers respectively. Baemin was originally founded in 2010 by the Woowa Brothers Corp., while Yogiyo was started in 2012 by German multinational online food delivery service Delivery Hero as their South Korean branch. In March of 2021, Woowa Brothers along with Baemin were acquired by Delivery Hero, meaning the top two competitors in the domestic food delivery sector are currently owned by the same company. However, the acquisition of Baemin was only approved by the Korea Fair Trade Commission on the condition that Yogiyo be sold off due to anti-trust concerns.
Most used app for food delivery orders in South Korea as of April 2023
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Rakuten Insight. (May 30, 2023). Most used app for food delivery orders in South Korea as of April 2023 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1140735/south-korea-favorite-food-delivery-apps/
Rakuten Insight. "Most used app for food delivery orders in South Korea as of April 2023." Chart. May 30, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1140735/south-korea-favorite-food-delivery-apps/
Rakuten Insight. (2023). Most used app for food delivery orders in South Korea as of April 2023. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1140735/south-korea-favorite-food-delivery-apps/
Rakuten Insight. "Most Used App for Food Delivery Orders in South Korea as of April 2023." Statista, Statista Inc., 30 May 2023, https://www.statista.com/statistics/1140735/south-korea-favorite-food-delivery-apps/
Rakuten Insight, Most used app for food delivery orders in South Korea as of April 2023 Statista, https://www.statista.com/statistics/1140735/south-korea-favorite-food-delivery-apps/ (last visited August 25, 2024)
Most used app for food delivery orders in South Korea as of April 2023 [Graph], Rakuten Insight, May 30, 2023. [Online]. Available: https://www.statista.com/statistics/1140735/south-korea-favorite-food-delivery-apps/