Reasons for watching ads in Poland 2018-2019

Published by Małgorzata Puzio, Dec 2, 2022
In 2019, the leading reason for watching advertisement was their category. Thirty-one percent of Poles admitted that they would be likely to watch ads, provided that the commercials were focused on a product category that is interesting to them.

Reasons for watching advertisements in Poland from 2018 to 2019

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Release date

March 2020

Region

Poland

Survey time period

November to December 2019

Number of respondents

1,000*

Age group

16-75 years

Special properties

Internet users

Supplementary notes

* In 2018, n=1020

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