Mobiles had an average selling price of nearly 9.3 thousand Indian rupees across tier 2 and smaller cities in India in 2019. Among the categories listed, personal care had the lowest prices at nearly 300 rupees. Electronics had been a popular category for online shoppers in the country, along with fashion. Smaller cities across the country had grown significantly since 2012 in terms of online shopping orders compared to metros.
Average selling price for online shopping across tier 2 and smaller cities in India in 2019, by category
(in Indian rupees)
Characteristic
Average selling price in Indian rupees
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Bain & Company. (June 16, 2020). Average selling price for online shopping across tier 2 and smaller cities in India in 2019, by category (in Indian rupees) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1140363/online-shopping-asp-in-smaller-cities-by-category-india/
Bain & Company. "Average selling price for online shopping across tier 2 and smaller cities in India in 2019, by category (in Indian rupees)." Chart. June 16, 2020. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1140363/online-shopping-asp-in-smaller-cities-by-category-india/
Bain & Company. (2020). Average selling price for online shopping across tier 2 and smaller cities in India in 2019, by category (in Indian rupees). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1140363/online-shopping-asp-in-smaller-cities-by-category-india/
Bain & Company. "Average Selling Price for Online Shopping across Tier 2 and Smaller Cities in India in 2019, by Category (in Indian Rupees)." Statista, Statista Inc., 16 Jun 2020, https://www.statista.com/statistics/1140363/online-shopping-asp-in-smaller-cities-by-category-india/
Bain & Company, Average selling price for online shopping across tier 2 and smaller cities in India in 2019, by category (in Indian rupees) Statista, https://www.statista.com/statistics/1140363/online-shopping-asp-in-smaller-cities-by-category-india/ (last visited August 24, 2024)
Average selling price for online shopping across tier 2 and smaller cities in India in 2019, by category (in Indian rupees) [Graph], Bain & Company, June 16, 2020. [Online]. Available: https://www.statista.com/statistics/1140363/online-shopping-asp-in-smaller-cities-by-category-india/