Among online shoppers surveyed in India, about 30 percent had a higher share of the wallet, increasing purchases in existing categories between April and May 2020. About eleven percent were first time trialists, trying to purchase online for the first time.
Distribution of online shoppers across India between April and May 2020, by type
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Bain & Company. (June 16, 2020). Distribution of online shoppers across India between April and May 2020, by type [Graph]. In Statista. Retrieved November 14, 2024, from https://www.statista.com/statistics/1140355/online-shoppers-by-type-india/
Bain & Company. "Distribution of online shoppers across India between April and May 2020, by type." Chart. June 16, 2020. Statista. Accessed November 14, 2024. https://www.statista.com/statistics/1140355/online-shoppers-by-type-india/
Bain & Company. (2020). Distribution of online shoppers across India between April and May 2020, by type. Statista. Statista Inc.. Accessed: November 14, 2024. https://www.statista.com/statistics/1140355/online-shoppers-by-type-india/
Bain & Company. "Distribution of Online Shoppers across India between April and May 2020, by Type." Statista, Statista Inc., 16 Jun 2020, https://www.statista.com/statistics/1140355/online-shoppers-by-type-india/
Bain & Company, Distribution of online shoppers across India between April and May 2020, by type Statista, https://www.statista.com/statistics/1140355/online-shoppers-by-type-india/ (last visited November 14, 2024)
Distribution of online shoppers across India between April and May 2020, by type [Graph], Bain & Company, June 16, 2020. [Online]. Available: https://www.statista.com/statistics/1140355/online-shoppers-by-type-india/