Share of online shoppers in India 2020, by type

Published by
Tanushree Basuroy,
Mar 24, 2022
Among online shoppers surveyed in India, about 30 percent had a higher share of the wallet, increasing purchases in existing categories between April and May 2020. About eleven percent were first time trialists, trying to purchase online for the first time.

Distribution of online shoppers across India between April and May 2020, by type

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Release date

June 2020

Region

India

Survey time period

April 1 to May 6, 2020

Number of respondents

2,540 respondents

Special properties

among urban, high, upper-mid, and low-mid income categories.

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Selected product categories

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