A survey conducted in June 2020 found that younger Americans were more likely to want an increase in racial representation in advertising, with 55 percent of respondents aged 18-34 in favor for more racial diversity in ads. Demand for racial inclusion decreased with age, as only 32 percent of respondents aged over 65 wanted to see more racial diversity in promotional materials.
Opinions on including racial diversity in advertising according to adults in the United States as of June 2020, by age group
Characteristic
I would like to see more racial diversity in advertisments
I don't care if there's racial diversity in advertisments
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Morning Consult. (July 13, 2020). Opinions on including racial diversity in advertising according to adults in the United States as of June 2020, by age group [Graph]. In Statista. Retrieved August 31, 2024, from https://www.statista.com/statistics/1140215/opinions-racial-diversity-ads-usa-age/
Morning Consult. "Opinions on including racial diversity in advertising according to adults in the United States as of June 2020, by age group." Chart. July 13, 2020. Statista. Accessed August 31, 2024. https://www.statista.com/statistics/1140215/opinions-racial-diversity-ads-usa-age/
Morning Consult. (2020). Opinions on including racial diversity in advertising according to adults in the United States as of June 2020, by age group. Statista. Statista Inc.. Accessed: August 31, 2024. https://www.statista.com/statistics/1140215/opinions-racial-diversity-ads-usa-age/
Morning Consult. "Opinions on including Racial Diversity in Advertising According to Adults in The United States as of June 2020, by Age Group." Statista, Statista Inc., 13 Jul 2020, https://www.statista.com/statistics/1140215/opinions-racial-diversity-ads-usa-age/
Morning Consult, Opinions on including racial diversity in advertising according to adults in the United States as of June 2020, by age group Statista, https://www.statista.com/statistics/1140215/opinions-racial-diversity-ads-usa-age/ (last visited August 31, 2024)
Opinions on including racial diversity in advertising according to adults in the United States as of June 2020, by age group [Graph], Morning Consult, July 13, 2020. [Online]. Available: https://www.statista.com/statistics/1140215/opinions-racial-diversity-ads-usa-age/