A survey conducted in June 2020 found that younger Americans were more likely to want an increase in racial representation in advertising, with 55 percent of respondents aged 18-34 in favor for more racial diversity in ads. Demand for racial inclusion decreased with age, as only 32 percent of respondents aged over 65 wanted to see more racial diversity in promotional materials.
Opinions on including racial diversity in advertising according to adults in the United States as of June 2020, by age group
Characteristic
I would like to see more racial diversity in advertisments
I don't care if there's racial diversity in advertisments
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Morning Consult. (July 13, 2020). Opinions on including racial diversity in advertising according to adults in the United States as of June 2020, by age group [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1140215/opinions-racial-diversity-ads-usa-age/
Morning Consult. "Opinions on including racial diversity in advertising according to adults in the United States as of June 2020, by age group." Chart. July 13, 2020. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1140215/opinions-racial-diversity-ads-usa-age/
Morning Consult. (2020). Opinions on including racial diversity in advertising according to adults in the United States as of June 2020, by age group. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1140215/opinions-racial-diversity-ads-usa-age/
Morning Consult. "Opinions on including Racial Diversity in Advertising According to Adults in The United States as of June 2020, by Age Group." Statista, Statista Inc., 13 Jul 2020, https://www.statista.com/statistics/1140215/opinions-racial-diversity-ads-usa-age/
Morning Consult, Opinions on including racial diversity in advertising according to adults in the United States as of June 2020, by age group Statista, https://www.statista.com/statistics/1140215/opinions-racial-diversity-ads-usa-age/ (last visited November 21, 2024)
Opinions on including racial diversity in advertising according to adults in the United States as of June 2020, by age group [Graph], Morning Consult, July 13, 2020. [Online]. Available: https://www.statista.com/statistics/1140215/opinions-racial-diversity-ads-usa-age/
