According to a survey from 2020, data management platforms (DMP) were used by two-thirds of Italian advertisers running programmatic advertising campaigns. This software is used to store and manage data about a specific group of users. Data management platforms can be provided by demand-side platforms or agencies.
Programmatic advertising tools used by Italian advertisers to manage data in 2020
Characteristic
Share of advertisers
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB (U.S.). (June 6, 2020). Programmatic advertising tools used by Italian advertisers to manage data in 2020 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1140131/programmatic-advertising-tool-italy/
IAB (U.S.). "Programmatic advertising tools used by Italian advertisers to manage data in 2020." Chart. June 6, 2020. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1140131/programmatic-advertising-tool-italy/
IAB (U.S.). (2020). Programmatic advertising tools used by Italian advertisers to manage data in 2020. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1140131/programmatic-advertising-tool-italy/
IAB (U.S.). "Programmatic Advertising Tools Used by Italian Advertisers to Manage Data in 2020." Statista, Statista Inc., 6 Jun 2020, https://www.statista.com/statistics/1140131/programmatic-advertising-tool-italy/
IAB (U.S.), Programmatic advertising tools used by Italian advertisers to manage data in 2020 Statista, https://www.statista.com/statistics/1140131/programmatic-advertising-tool-italy/ (last visited July 22, 2024)
Programmatic advertising tools used by Italian advertisers to manage data in 2020 [Graph], IAB (U.S.), June 6, 2020. [Online]. Available: https://www.statista.com/statistics/1140131/programmatic-advertising-tool-italy/