Programmatic advertising enables advertisers to address specific audience. That is the reason why 78 percent of Italian advertisers considered this aspect a very important indicator to benchmark campaigns. The second- most important indicator was the purchase intention of users after having seen advertising displayed on their devices or outdoor screens. Third in the ranking came KPIs of sales, considered very meaningful by 59 percent of the Italian companies advertising their products or services.
How important are the following KPIs to benchmark campaigns of programmatic display advertising?
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IAB (U.S.). (June 6, 2020). How important are the following KPIs to benchmark campaigns of programmatic display advertising? [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1140090/programmatic-advertising-kpis-italy/
IAB (U.S.). "How important are the following KPIs to benchmark campaigns of programmatic display advertising?." Chart. June 6, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1140090/programmatic-advertising-kpis-italy/
IAB (U.S.). (2020). How important are the following KPIs to benchmark campaigns of programmatic display advertising?. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1140090/programmatic-advertising-kpis-italy/
IAB (U.S.). "How Important Are The following Kpis to Benchmark Campaigns of Programmatic Display Advertising?." Statista, Statista Inc., 6 Jun 2020, https://www.statista.com/statistics/1140090/programmatic-advertising-kpis-italy/
IAB (U.S.), How important are the following KPIs to benchmark campaigns of programmatic display advertising? Statista, https://www.statista.com/statistics/1140090/programmatic-advertising-kpis-italy/ (last visited December 22, 2024)
How important are the following KPIs to benchmark campaigns of programmatic display advertising? [Graph], IAB (U.S.), June 6, 2020. [Online]. Available: https://www.statista.com/statistics/1140090/programmatic-advertising-kpis-italy/
