In a June 2020 survey conducted among adults in the United States, it was found that 42 percent of responding Democrats felt their racial and ethnic background was represented a lot by advertising material. Independents and Republicans were less likely to consider their racial background represented, with 34 percent of each group having seen someone who looks like them in adverts a lot.
Frequency of witnessing people of same race and ethnicity portrayed in promotional materials according to adults in the United States as of as of June 2020, by party ID
Question: Thinking about your own race and ethnicity, how often do you see each of the following portrayed in promotional materials such as advertisements? People who look like you
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Morning Consult. (July 13, 2020). Frequency of witnessing people of same race and ethnicity portrayed in promotional materials according to adults in the United States as of as of June 2020, by party ID [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1140046/perception-of-ethnic-representation-in-ads-usa-pid/
Morning Consult. "Frequency of witnessing people of same race and ethnicity portrayed in promotional materials according to adults in the United States as of as of June 2020, by party ID." Chart. July 13, 2020. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1140046/perception-of-ethnic-representation-in-ads-usa-pid/
Morning Consult. (2020). Frequency of witnessing people of same race and ethnicity portrayed in promotional materials according to adults in the United States as of as of June 2020, by party ID. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1140046/perception-of-ethnic-representation-in-ads-usa-pid/
Morning Consult. "Frequency of Witnessing People of Same Race and Ethnicity Portrayed in Promotional Materials According to Adults in The United States as of as of June 2020, by Party Id." Statista, Statista Inc., 13 Jul 2020, https://www.statista.com/statistics/1140046/perception-of-ethnic-representation-in-ads-usa-pid/
Morning Consult, Frequency of witnessing people of same race and ethnicity portrayed in promotional materials according to adults in the United States as of as of June 2020, by party ID Statista, https://www.statista.com/statistics/1140046/perception-of-ethnic-representation-in-ads-usa-pid/ (last visited December 26, 2024)
Frequency of witnessing people of same race and ethnicity portrayed in promotional materials according to adults in the United States as of as of June 2020, by party ID [Graph], Morning Consult, July 13, 2020. [Online]. Available: https://www.statista.com/statistics/1140046/perception-of-ethnic-representation-in-ads-usa-pid/
