Distribution of GMV in Kazakhstan 2019, by traffic type

Published by A. Melkadze, Jan 12, 2022
Traffic from contextual advertising generated most of the gross merchandise value in Kazakhstan in 2019. Blogs were the second major traffic source, accounting for 17 percent of the GMV.

Gross merchandise value (GMV)* distribution in Kazakhstan in 2019, by traffic type

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Release date

July 2020

Region

Kazakhstan

Survey time period

2019

Supplementary notes

* Gross merchandise value or gross merchandise volume is a term most commonly used by e-commerce companies to indicate a total sales value over a certain time frame, typically measured quarterly or yearly.

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