Distribution of GMV in Belarus 2019, by traffic type

Published by A. Melkadze, Nov 9, 2024
One third of the gross merchandise value in Belarus stemmed from the cashback traffic in 2019. Coupon websites accounted for about 20 percent of the GMV over the same period.

Gross merchandise value (GMV)* distribution in Belarus in 2019, by traffic type

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Release date

July 2020

Region

Belarus

Survey time period

2019

Supplementary notes

* Gross merchandise value or gross merchandise volume is a term most commonly used by e-commerce companies to indicate a total sales value over a certain time frame, typically measured quarterly or yearly.

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