Percentage change of online wine sales in Italy H1 2020, by channel
2020 was a successful year for online wine sales in Italy. The value of sales performed by e-commerce marketplaces during the first half of 2020 increased by 102 percent, when compared to the same period of the previous year. The so-called pure players, i.e. online retailers of wine products only, saw their sales increase by 95 percent. Lastly, the online sales of supermarkets and retailers boosted with a percentage growth of 147 percent.
