Breakdown of GMV in Russia 2019, by traffic type

Published by A. Melkadze, Nov 9, 2024
Over 40 percent of the gross merchandise value in the Russian online commerce market was generated by cashback in 2019. Coupon websites accounted for over 15 percent of the GMV over the observed period.

Gross merchandise value (GMV)* distribution in Russia in 2019, by traffic type

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Release date

July 2020

Region

Russia

Survey time period

2019

Supplementary notes

* Gross merchandise value or gross merchandise volume is a term most commonly used by e-commerce companies to indicate a total sales value over a certain time frame, typically measured quarterly or yearly.

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