During a June 2020 survey conducted among adults in the United States, it was found that 15 percent of respondents aged 18 to 34 said that they never saw anybody who represented their racial or ethnic background in advertising. The same was true for six percent of survey participants between the ages of 45 and 64.
Frequency of witnessing people of same race and ethnicity portrayed in promotional materials according to adults in the United States as of June 2020, by age group
Question: Thinking about your own race and ethnicity, how often do you see each of the following portrayed in promotional materials such as advertisements? People who look like you
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Morning Consult. (July 13, 2020). Frequency of witnessing people of same race and ethnicity portrayed in promotional materials according to adults in the United States as of June 2020, by age group [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1139853/perception-of-ethnic-representation-in-ads-usa-age/
Morning Consult. "Frequency of witnessing people of same race and ethnicity portrayed in promotional materials according to adults in the United States as of June 2020, by age group." Chart. July 13, 2020. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1139853/perception-of-ethnic-representation-in-ads-usa-age/
Morning Consult. (2020). Frequency of witnessing people of same race and ethnicity portrayed in promotional materials according to adults in the United States as of June 2020, by age group. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1139853/perception-of-ethnic-representation-in-ads-usa-age/
Morning Consult. "Frequency of Witnessing People of Same Race and Ethnicity Portrayed in Promotional Materials According to Adults in The United States as of June 2020, by Age Group." Statista, Statista Inc., 13 Jul 2020, https://www.statista.com/statistics/1139853/perception-of-ethnic-representation-in-ads-usa-age/
Morning Consult, Frequency of witnessing people of same race and ethnicity portrayed in promotional materials according to adults in the United States as of June 2020, by age group Statista, https://www.statista.com/statistics/1139853/perception-of-ethnic-representation-in-ads-usa-age/ (last visited July 22, 2024)
Frequency of witnessing people of same race and ethnicity portrayed in promotional materials according to adults in the United States as of June 2020, by age group [Graph], Morning Consult, July 13, 2020. [Online]. Available: https://www.statista.com/statistics/1139853/perception-of-ethnic-representation-in-ads-usa-age/
