E-commerce spending in Nigeria 2023, by category

Published by
Doris Dokua Sasu,
Feb 26, 2024

As of 2023, electronics accounted for the largest online spending in Nigeria. This sector was worth approximately 2.5 billion U.S. dollars, followed by fashion, with roughly 1.3 billion dollars. Other leading categories in terms of value were personal and household care, furniture, and physical media.

E-commerce consumer spending in Nigeria in 2023, by category (in million U.S. dollars)

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Release date

February 2024

Region

Nigeria

Survey time period

2023

Age group

15 years and older

Supplementary notes

Data does not include B2B e-commerce.

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Overview

4

Spending & Payments

6

Marketplaces

7

Jumia

5

Other players

4

Opinions

3

Further related statistics

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Topics

E-commerce in NigeriaKey indicators of Nigeria's economyDemographics of NigeriaE-commerce in AfricaPrices and inflation in Nigeria
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