As of 2020, a digital customer journey through the buy online, pickup in-store (BOPIS) channel incurred a margin loss of 6.8 points when compared to a tradition in-store purchase due to additional costs of fulfillment.
Average margin point loss of retailers when an omnichannel service customer journey is not optimized worldwide in 2020*
Characteristic
Average margin point loss compared to traditional store channel
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IHL Group. (January 8, 2020). Average margin point loss of retailers when an omnichannel service customer journey is not optimized worldwide in 2020* [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1139772/margin-point-loss-when-cross-channel-service-customer-journeys-not-optimized-worldwide/
IHL Group. "Average margin point loss of retailers when an omnichannel service customer journey is not optimized worldwide in 2020*." Chart. January 8, 2020. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1139772/margin-point-loss-when-cross-channel-service-customer-journeys-not-optimized-worldwide/
IHL Group. (2020). Average margin point loss of retailers when an omnichannel service customer journey is not optimized worldwide in 2020*. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1139772/margin-point-loss-when-cross-channel-service-customer-journeys-not-optimized-worldwide/
IHL Group. "Average Margin Point Loss of Retailers When An Omnichannel Service Customer Journey Is Not Optimized Worldwide in 2020*." Statista, Statista Inc., 8 Jan 2020, https://www.statista.com/statistics/1139772/margin-point-loss-when-cross-channel-service-customer-journeys-not-optimized-worldwide/
IHL Group, Average margin point loss of retailers when an omnichannel service customer journey is not optimized worldwide in 2020* Statista, https://www.statista.com/statistics/1139772/margin-point-loss-when-cross-channel-service-customer-journeys-not-optimized-worldwide/ (last visited December 21, 2024)
Average margin point loss of retailers when an omnichannel service customer journey is not optimized worldwide in 2020* [Graph], IHL Group, January 8, 2020. [Online]. Available: https://www.statista.com/statistics/1139772/margin-point-loss-when-cross-channel-service-customer-journeys-not-optimized-worldwide/
