As of 2020, a digital customer journey through the buy online, pickup in-store (BOPIS) channel incurred a margin loss of 6.8 points when compared to a tradition in-store purchase due to additional costs of fulfillment.
Average margin point loss of retailers when an omnichannel service customer journey is not optimized worldwide in 2020*
Characteristic
Average margin point loss compared to traditional store channel
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IHL Group. (January 8, 2020). Average margin point loss of retailers when an omnichannel service customer journey is not optimized worldwide in 2020* [Graph]. In Statista. Retrieved November 10, 2024, from https://www.statista.com/statistics/1139772/margin-point-loss-when-cross-channel-service-customer-journeys-not-optimized-worldwide/
IHL Group. "Average margin point loss of retailers when an omnichannel service customer journey is not optimized worldwide in 2020*." Chart. January 8, 2020. Statista. Accessed November 10, 2024. https://www.statista.com/statistics/1139772/margin-point-loss-when-cross-channel-service-customer-journeys-not-optimized-worldwide/
IHL Group. (2020). Average margin point loss of retailers when an omnichannel service customer journey is not optimized worldwide in 2020*. Statista. Statista Inc.. Accessed: November 10, 2024. https://www.statista.com/statistics/1139772/margin-point-loss-when-cross-channel-service-customer-journeys-not-optimized-worldwide/
IHL Group. "Average Margin Point Loss of Retailers When An Omnichannel Service Customer Journey Is Not Optimized Worldwide in 2020*." Statista, Statista Inc., 8 Jan 2020, https://www.statista.com/statistics/1139772/margin-point-loss-when-cross-channel-service-customer-journeys-not-optimized-worldwide/
IHL Group, Average margin point loss of retailers when an omnichannel service customer journey is not optimized worldwide in 2020* Statista, https://www.statista.com/statistics/1139772/margin-point-loss-when-cross-channel-service-customer-journeys-not-optimized-worldwide/ (last visited November 10, 2024)
Average margin point loss of retailers when an omnichannel service customer journey is not optimized worldwide in 2020* [Graph], IHL Group, January 8, 2020. [Online]. Available: https://www.statista.com/statistics/1139772/margin-point-loss-when-cross-channel-service-customer-journeys-not-optimized-worldwide/
