Natural beauty looks and "no-makeup" pictures have been trending on social media already for some years. Prominent celebrities such as Kim Kardashian or Alicia Keys have taken part in this phaenomenon. However, social media does not seem to be women's main reason to quit wearing makeup. In 2020, only eight percent of French women who were wearing less or no makeup said seeing pictures of barefaced celebrities on social media influenced their decision. Conversely, half of them declared that they were trying to improve the quality of their skin.
For what reasons have you decided to wear less or no makeup since the lockdown?
Characteristic
Share of respondents
Improving the quality of your skin
50%
Appreciating your "natural" face better
48%
Avoiding products with formulas that may be detrimental to your skin
48%
Respecting the environment/animal welfare more
29%
Saving time usually spent putting makeup on
25%
Saving time usually spent removing makeup
21%
Saving money
20%
Seeing pictures of celebrities without makeup on social media
Women who wear less or no makeup compared to the same time last year
Method of interview
Computer-assisted web interviews (CAWI)
Supplementary notes
This question was phrased by the source as follows: "Depuis le confinement (17 mars – 11 mai), vous vous maquillez le visage plus, moins ou autant que les
années précédentes à la même période ?"
"Et dans votre choix de ne plus ou de moins vous maquiller, chacun des éléments suivants a-t-il joué un rôle déterminant, important mais pas déterminant, secondaire ?"
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IFOP. (July 1, 2020). For what reasons have you decided to wear less or no makeup since the lockdown? [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1139764/women-reasons-to-wear-less-makeup/
IFOP. "For what reasons have you decided to wear less or no makeup since the lockdown?." Chart. July 1, 2020. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1139764/women-reasons-to-wear-less-makeup/
IFOP. (2020). For what reasons have you decided to wear less or no makeup since the lockdown?. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1139764/women-reasons-to-wear-less-makeup/
IFOP. "For What Reasons Have You Decided to Wear Less or No Makeup since The Lockdown?." Statista, Statista Inc., 1 Jul 2020, https://www.statista.com/statistics/1139764/women-reasons-to-wear-less-makeup/
IFOP, For what reasons have you decided to wear less or no makeup since the lockdown? Statista, https://www.statista.com/statistics/1139764/women-reasons-to-wear-less-makeup/ (last visited July 22, 2024)
For what reasons have you decided to wear less or no makeup since the lockdown? [Graph], IFOP, July 1, 2020. [Online]. Available: https://www.statista.com/statistics/1139764/women-reasons-to-wear-less-makeup/
