French women wearing less makeup since the lockdown 2020

The lockdown which was implemented in France in 2020 due to the global COVID-19 outbreak created a favorable context for people to rethink their consumption habits. For women, it was also the occasion to question beauty standards such as wearing bras and makeup on a daily basis. In June 2020, 46 percent of French women said that they were using less makeup after the lockdown compared to the same period during previous years.

Since the end of the lockdown, do you wear less, more or just as much makeup as before?*

Characteristic	Share of respondents
More than before the lockdown	4%
As much as before the lockdown	49%
Less than before the lockdown	46%
You didn't wear makeup during the same period last year	1%

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Release date

July 2020

More information

Region

France

Survey time period

June 9-12, 2020

Number of respondents

1,603 respondents

Age group

18 years and older

Special properties

Women who wear makeup regularly

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* This question was asked by the source as follows: "Depuis le confinement (17 mars 11 mai), vous vous maquillez le visage plus, moins ou autant que les années précédentes à la même période ?"

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