Ad spend growth in Western Europe 2017-2024, by type

Published by
J. G. Navarro,
Jun 8, 2023
In 2021, advertising expenditure in Western Europe recovered from the significant decrease across the board in 2020, as the industry was hit hard by the impact of the coronavirus pandemic. Although the cinema advertising spend suffered the most, with a 77.6 percent decrease in 2020, it bounced back with the greatest percentage growth in 2021, rising by 46.4 percent.

Advertising expenditure growth in Western Europe from 2017 to 2024, by medium

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Release date

June 2022

Region

Europe

Survey time period

2017 to 2021

Special properties

current prices

Supplementary notes

* Forecast.

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