In the third quarter of 2021, mobile banners in the 6:1 format had the highest visibility in Germany at 62 percent. Half-page ads/ site bars, meanwhile, had the lowest visibility.
Visibility rate of mobile advertising in Germany in 3rd quarter 2021, by format
The basis for the Meetrics Viewability Benchmarks is the following guideline: 50%/ 1s of the IAB and the Media Rating Council (MRC). At least 50 percent of advertising space needs to have been in the visible section of the browser for one continuous second.
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Meetrics. (October 4, 2021). Visibility rate of mobile advertising in Germany in 3rd quarter 2021, by format [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1139527/mobile-advertising-visibility-rate-by-format-germany/
Meetrics. "Visibility rate of mobile advertising in Germany in 3rd quarter 2021, by format." Chart. October 4, 2021. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1139527/mobile-advertising-visibility-rate-by-format-germany/
Meetrics. (2021). Visibility rate of mobile advertising in Germany in 3rd quarter 2021, by format. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1139527/mobile-advertising-visibility-rate-by-format-germany/
Meetrics. "Visibility Rate of Mobile Advertising in Germany in 3rd Quarter 2021, by Format." Statista, Statista Inc., 4 Oct 2021, https://www.statista.com/statistics/1139527/mobile-advertising-visibility-rate-by-format-germany/
Meetrics, Visibility rate of mobile advertising in Germany in 3rd quarter 2021, by format Statista, https://www.statista.com/statistics/1139527/mobile-advertising-visibility-rate-by-format-germany/ (last visited December 30, 2024)
Visibility rate of mobile advertising in Germany in 3rd quarter 2021, by format [Graph], Meetrics, October 4, 2021. [Online]. Available: https://www.statista.com/statistics/1139527/mobile-advertising-visibility-rate-by-format-germany/
