In the third quarter of 2021, the visibility of mobile advertising in Germany was 48 percent. The timeline shows the quarterly development of the visibility rate of mobile advertising in Germany from 2019 to 2021.
Development of the visibility rate of mobile advertising in Germany from 1st quarter 2019 to 3rd quarter 2020
The basis for the Meetrics Viewability Benchmarks is the following guideline: 50%/ 1s of the IAB and the Media Rating Council (MRC). At least 50 percent of advertising space needs to have been in the visible section of the browser for one continuous second.
Figures were partly retrieved from earlier reports.
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Meetrics. (October 4, 2021). Development of the visibility rate of mobile advertising in Germany from 1st quarter 2019 to 3rd quarter 2020 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1139481/mobile-advertising-visibility-rate-germany/
Meetrics. "Development of the visibility rate of mobile advertising in Germany from 1st quarter 2019 to 3rd quarter 2020." Chart. October 4, 2021. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1139481/mobile-advertising-visibility-rate-germany/
Meetrics. (2021). Development of the visibility rate of mobile advertising in Germany from 1st quarter 2019 to 3rd quarter 2020. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1139481/mobile-advertising-visibility-rate-germany/
Meetrics. "Development of The Visibility Rate of Mobile Advertising in Germany from 1st Quarter 2019 to 3rd Quarter 2020." Statista, Statista Inc., 4 Oct 2021, https://www.statista.com/statistics/1139481/mobile-advertising-visibility-rate-germany/
Meetrics, Development of the visibility rate of mobile advertising in Germany from 1st quarter 2019 to 3rd quarter 2020 Statista, https://www.statista.com/statistics/1139481/mobile-advertising-visibility-rate-germany/ (last visited November 21, 2024)
Development of the visibility rate of mobile advertising in Germany from 1st quarter 2019 to 3rd quarter 2020 [Graph], Meetrics, October 4, 2021. [Online]. Available: https://www.statista.com/statistics/1139481/mobile-advertising-visibility-rate-germany/
