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Social media platforms market share Philippines 2024
Facebook accounted for the highest share within the social media market in the Philippines in 2024. Video streaming platform, YouTube, follows at 24 percent.
Demographics of Facebook users
Over the years, the Philippines has been dominating the Facebook landscape, ranking among markets with the largest audience size. The platform's user demographic is mainly composed of users between the age of 18 and 34 years old, although a fair share of older people also use Facebook. Over the years, the social media channel has moved beyond simply a platform to connect with other internet users, but has also established online marketplaces for small-scale entrepreneurs as well as shaping political perspective, especially during elections.
Facebook advertising
As Facebook grows within this select group of users, it prompts social media marketing or social advertising to use that time and screen space to promote various products and services. In fact, the Philippines was one of the largest Facebook advertising audience in Asia in 2024, with almost an equal share of ad audiences across genders.