Facebook accounted for the majority share of the social media market in the Philippines at about 88 percent in 2023. Evidently, the number of Facebook users has been rising over the years, thus reaching a wider audience for social advertising.
Demographics of Facebook users
Over the years, the Philippines had been dominating the Facebook landscape, ranking alongside India, the United States, and Indonesia among the largest audience size. The platform's user demographic is mainly comprised of users between the age of 18 and 34 years old, although a fair share of older people also use Facebook. Over the years, the social media channel has moved beyond simply a platform to connect with other internet users, but has also established online marketplaces for small scale entrepreneurs as well for shaping political realities, especially during elections.
Facebook advertising
As Facebook grows within this select group of users, it prompts social media marketing or social advertising to use that time and screen space to promote various products and services. One important aspect of social advertising is its advert clicks. In the Philippines, an average of ten advert clicks per month was recorded by Facebook users. Furthermore, female users accounted for over 50 percent of its advertising audience.
Market share of social media platforms in the Philippines in 2023, by type
Characteristic
Market share
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
StatCounter. (March 1, 2024). Market share of social media platforms in the Philippines in 2023, by type [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1139442/philippines-social-media-platforms-market-share-by-type/
StatCounter. "Market share of social media platforms in the Philippines in 2023, by type." Chart. March 1, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1139442/philippines-social-media-platforms-market-share-by-type/
StatCounter. (2024). Market share of social media platforms in the Philippines in 2023, by type. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1139442/philippines-social-media-platforms-market-share-by-type/
StatCounter. "Market Share of Social Media Platforms in The Philippines in 2023, by Type." Statista, Statista Inc., 1 Mar 2024, https://www.statista.com/statistics/1139442/philippines-social-media-platforms-market-share-by-type/
StatCounter, Market share of social media platforms in the Philippines in 2023, by type Statista, https://www.statista.com/statistics/1139442/philippines-social-media-platforms-market-share-by-type/ (last visited July 22, 2024)
Market share of social media platforms in the Philippines in 2023, by type [Graph], StatCounter, March 1, 2024. [Online]. Available: https://www.statista.com/statistics/1139442/philippines-social-media-platforms-market-share-by-type/