Latin America: mobile app install fraud rate 2019, by country

Published by
Tiago Bianchi,
Aug 25, 2023
Throughout the first half of 2019, around one fifth (20 percent) of paid app installs in Brazil were fraudulent. In Mexico the mobile app install fraud rate amounted to nine percent, in Argentina it stood at five percent in the first three months of 2019. Brazil, Mexico, and Argentina ranked first, second, and fourth in number of mobile internet connections in Latin America, respectively.

Mobile app install fraud rate in selected countries in Latin America in 1st quarter 2019

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Release date

September 2019

Region

Argentina, Brazil, Mexico

Survey time period

Q1 2019

Special properties

paid app installs

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