Ad spend growth in Central and Eastern Europe 2017-2024, by medium

Published by Statista Research Department, Mar 20, 2024
All advertising channels were forecast to record a negative growth rate in Central and Eastern Europe in 2022. The region's advertising market was negatively impacted by the war in Ukraine, in response to which several international brands left the Russian and Belarusian markets. The most significant decline was projected for the digital advertising industry, at 29 percent relative to 2021.

Advertising expenditure growth in Central and Eastern Europe (CEE) from 2017 to 2024, by medium

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Release date

June 2022

Region

CEE

Survey time period

2017 to 2021

Supplementary notes

* Forecast
Figures refer to advertising expenditure at current prices.
The source included the following countries: Armenia, Azerbaijan, Belarus, Bosnia and Herzegovina, Bulgaria, Croatia, Czechia, Estonia, Georgia, Hungary, Kazakhstan, Latvia, Lithuania, Moldova, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey, and Ukraine.

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