Outdoor advertising expenditure in Central and Eastern Europe increased by 23.5 percent in 2021. In the following year, the segment was forecast to lose nearly 28 percent of the budget, negatively impacted by the Russian invasion of Ukraine. In 2024, CEE advertisers were expected to spend 950 million U.S. dollars on outdoor ads.
Outdoor advertising spending growth in Central and Eastern Europe (CEE) from 2000 to 2024
* Forecast
Figures refer to growth in advertising expenditure at current prices.
The source included the following countries: Armenia, Azerbaijan, Belarus, Bosnia and Herzegovina, Bulgaria, Croatia, Czechia, Estonia, Georgia, Hungary, Kazakhstan, Latvia, Lithuania, Moldova, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey, and Ukraine.
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Zenith. (June 8, 2022). Outdoor advertising spending growth in Central and Eastern Europe (CEE) from 2000 to 2024 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1139380/outdoor-advertising-spending-growth-in-central-and-eastern-europe/
Zenith. "Outdoor advertising spending growth in Central and Eastern Europe (CEE) from 2000 to 2024." Chart. June 8, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1139380/outdoor-advertising-spending-growth-in-central-and-eastern-europe/
Zenith. (2022). Outdoor advertising spending growth in Central and Eastern Europe (CEE) from 2000 to 2024. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1139380/outdoor-advertising-spending-growth-in-central-and-eastern-europe/
Zenith. "Outdoor Advertising Spending Growth in Central and Eastern Europe (Cee) from 2000 to 2024." Statista, Statista Inc., 8 Jun 2022, https://www.statista.com/statistics/1139380/outdoor-advertising-spending-growth-in-central-and-eastern-europe/
Zenith, Outdoor advertising spending growth in Central and Eastern Europe (CEE) from 2000 to 2024 Statista, https://www.statista.com/statistics/1139380/outdoor-advertising-spending-growth-in-central-and-eastern-europe/ (last visited December 22, 2024)
Outdoor advertising spending growth in Central and Eastern Europe (CEE) from 2000 to 2024 [Graph], Zenith, June 8, 2022. [Online]. Available: https://www.statista.com/statistics/1139380/outdoor-advertising-spending-growth-in-central-and-eastern-europe/
