In 2021, radio advertising expenditure in Central and Eastern Europe increased by nearly 13 percent. In the following year, the radio ad spend in the CEE region was expected to lose approximately 16 percent. Advertising budgets were negatively impacted by the Russian invasion of Ukraine.
Radio advertising spending growth in Central and Eastern Europe (CEE) from 2000 to 2024
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Ad spend growth
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* Forecast
Figures refer to growth in advertising expenditure at current prices.
The source included the following countries: Armenia, Azerbaijan, Belarus, Bosnia and Herzegovina, Bulgaria, Croatia, Czechia, Estonia, Georgia, Hungary, Kazakhstan, Latvia, Lithuania, Moldova, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey, and Ukraine.
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Zenith. (June 8, 2022). Radio advertising spending growth in Central and Eastern Europe (CEE) from 2000 to 2024 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1139367/radio-advertising-spending-growth-in-central-and-eastern-europe/
Zenith. "Radio advertising spending growth in Central and Eastern Europe (CEE) from 2000 to 2024." Chart. June 8, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1139367/radio-advertising-spending-growth-in-central-and-eastern-europe/
Zenith. (2022). Radio advertising spending growth in Central and Eastern Europe (CEE) from 2000 to 2024. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1139367/radio-advertising-spending-growth-in-central-and-eastern-europe/
Zenith. "Radio Advertising Spending Growth in Central and Eastern Europe (Cee) from 2000 to 2024." Statista, Statista Inc., 8 Jun 2022, https://www.statista.com/statistics/1139367/radio-advertising-spending-growth-in-central-and-eastern-europe/
Zenith, Radio advertising spending growth in Central and Eastern Europe (CEE) from 2000 to 2024 Statista, https://www.statista.com/statistics/1139367/radio-advertising-spending-growth-in-central-and-eastern-europe/ (last visited August 24, 2024)
Radio advertising spending growth in Central and Eastern Europe (CEE) from 2000 to 2024 [Graph], Zenith, June 8, 2022. [Online]. Available: https://www.statista.com/statistics/1139367/radio-advertising-spending-growth-in-central-and-eastern-europe/