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Estimated online advertising expenditure Philippines 2023, by subcategory
In 2023, the estimated value of the digital advertising expenditure in the Philippines amounted to approximately 1.76 billion U.S. dollars. Spending on online search ads amounted to an estimated 583 million U.S. dollars - the highest across all categories, followed by spending on digital video ads. Meanwhile, online ad spending on influencer activities amounted to about 94 million U.S. dollars.