In 2023, the estimated value of the digital advertising expenditure in the Philippines amounted to approximately 1.76 billion U.S. dollars. Spending on online search ads amounted to an estimated 583 million U.S. dollars - the highest across all categories, followed by spending on digital video ads. Meanwhile, online ad spending on influencer activities amounted to about 94 million U.S. dollars.
Estimated value of the digital advertising expenditure in the Philippines in 2023, by subcategory
(in million U.S. dollars)
Figures represent full-year digital advertising spend for 2023. Spend values include advertising on mobile and desktop devices. Values do not include spend on e-mail marketing, audio adverts, influencer marketing, sponsorships, product placement or commission-based affiliate systems.
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DataReportal, & We Are Social, & Meltwater. (February 21, 2024). Estimated value of the digital advertising expenditure in the Philippines in 2023, by subcategory (in million U.S. dollars) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1139227/philippines-value-of-the-digital-advertising-market-by-subcategory/
DataReportal, und We Are Social, und Meltwater. "Estimated value of the digital advertising expenditure in the Philippines in 2023, by subcategory (in million U.S. dollars)." Chart. February 21, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1139227/philippines-value-of-the-digital-advertising-market-by-subcategory/
DataReportal, We Are Social, Meltwater. (2024). Estimated value of the digital advertising expenditure in the Philippines in 2023, by subcategory (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1139227/philippines-value-of-the-digital-advertising-market-by-subcategory/
DataReportal, and We Are Social, and Meltwater. "Estimated Value of The Digital Advertising Expenditure in The Philippines in 2023, by Subcategory (in Million U.S. Dollars)." Statista, Statista Inc., 21 Feb 2024, https://www.statista.com/statistics/1139227/philippines-value-of-the-digital-advertising-market-by-subcategory/
DataReportal & We Are Social & Meltwater, Estimated value of the digital advertising expenditure in the Philippines in 2023, by subcategory (in million U.S. dollars) Statista, https://www.statista.com/statistics/1139227/philippines-value-of-the-digital-advertising-market-by-subcategory/ (last visited December 21, 2024)
Estimated value of the digital advertising expenditure in the Philippines in 2023, by subcategory (in million U.S. dollars) [Graph], DataReportal, & We Are Social, & Meltwater, February 21, 2024. [Online]. Available: https://www.statista.com/statistics/1139227/philippines-value-of-the-digital-advertising-market-by-subcategory/
