D. Tighe
Research expert covering consumer behavior, sporting goods retail, and the global toy industry.
Get in touch with us nowImpulse buying behavior on promotional items in the UK 2020, by age
In the United Kingdom (UK), consumers in the older age groups tend to buy less promotional items on an impulse that eventually go to waste, according to the results of a recent study. Out of more than 10 thousand people polled for this study, more than one-third of those in the 25-34 age group said they often bought promotional items which ended up going to waste.
