A survey from 2020 revealed that 44 percent of Italian social media users were willing to share their personal information with advertisers in exchange for money. Having something in return was accepted by another 31 percent of users, while 18 percent of respondents would share their personal data if companies would show them much less advertising.
Why would you share your personal information to companies advertising online?
The survey question was phrased by the source as follows: "Per quali ragioni saresti disponibile a cedere informazioni su di te (sesso, età , luoghi frequentati, interessi) alle aziende che fanno pubblicità ?
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Osservatori Digital Innovation. (June 23, 2020). Why would you share your personal information to companies advertising online? [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1137305/opinions-on-sharing-personal-information-online-italy/
Osservatori Digital Innovation. "Why would you share your personal information to companies advertising online?." Chart. June 23, 2020. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1137305/opinions-on-sharing-personal-information-online-italy/
Osservatori Digital Innovation. (2020). Why would you share your personal information to companies advertising online?. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1137305/opinions-on-sharing-personal-information-online-italy/
Osservatori Digital Innovation. "Why Would You Share Your Personal Information to Companies Advertising Online?." Statista, Statista Inc., 23 Jun 2020, https://www.statista.com/statistics/1137305/opinions-on-sharing-personal-information-online-italy/
Osservatori Digital Innovation, Why would you share your personal information to companies advertising online? Statista, https://www.statista.com/statistics/1137305/opinions-on-sharing-personal-information-online-italy/ (last visited December 23, 2024)
Why would you share your personal information to companies advertising online? [Graph], Osservatori Digital Innovation, June 23, 2020. [Online]. Available: https://www.statista.com/statistics/1137305/opinions-on-sharing-personal-information-online-italy/
